A well-written job ad is the first point of contact between your organization and potential candidates. It’s the first opportunity for your company to present your culture and values in a compelling manner. A well-written job ad can draw attention to the position and in your company, resulting in higher quality applications and more interviews.
A good job description includes important details about the hiring process, from beginning to finish. This will ensure that you and the applicant are on the same page with regards to what you expect from them. This can also prevent ghosting and drop-offs, as well as an efficient and fair hiring process for everyone involved.
Use a clear and concise language that is easy to comprehend for any type of audience. Avoid jargon or cliches that can be confusing or disorienting to potential applicants. Post job advertisements to promote your diversity initiatives. Make sure that the language used does not exclude any person.
Don’t forget to mention your top advantages and perks on your job advertisements. Include any benefits your company offers like free lunches or offices with a beautiful view in your job description. These could be enough to convince potential employees to choose you over your competition. It’s also a great idea to mention any volunteering opportunities or community involvement that your company takes part in since this is something prospective employees look for when deciding on which company to apply to.
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